Method
The First Message
Strategy, performance campaigns and the reply path behind them, with a weekly report in dirhams: your messages, your replies and the bookings you confirm.
Why this comes first
The first message is the front door.
For a business that sells through WhatsApp, the first message is often where a customer first speaks to you. An ad can bring that message. What happens in the minutes after it decides whether the conversation goes anywhere.
Our mark is an A whose right leg is an Alif: Alpha is the first letter of the Greek alphabet, and Alif is the first letter of the Arabic one. So we begin where your customer begins, with the first message, the reply, and the count.
The mechanism
Four steps.
- Step 01
The first message arrives
From a click-to-WhatsApp ad, from your own posts, or from a referral.
- Step 02
The reply is ready
Greeting, quick replies, labels and a reply script in Gulf Arabic and English.
- Step 03
The result is counted
You confirm the bookings or sales that came from those conversations.
- Step 04
The statement arrives
One A4 page and a 30-second voice note, every week.
We design the reply path and train your team to use it. Your team answers your customers.
The report
One chain, every week.
Every statement follows the same chain, from the first message to the dirhams spent per booking. Some lines we fill from the ad account and the WhatsApp Business app. The others are yours to confirm.
- Filled by Alpha MM
Messages in
Conversations started from your ads.
- Filled by Alpha MM
Replied, and how fast
Reply time, from the WhatsApp Business app metrics.
- Reported by you
Qualified
Conversations that are a real fit for the business.
- Reported by you
Booked
Appointments, orders or reservations made.
- Reported by you
Showed up or bought
Who came, or who paid.
- Reported by you
Dirhams per booking
Ad spend divided by the bookings you report.
Always on the statement: ad spend in dirhams, the changes we made, and the changes we plan next.
A two-minute voice note from your manager each Sunday counts as a report. If nothing is reported, the line reads “not reported” and the statement still goes out.
The Alpha Standard
The five articles.
None of them is a promise about results.
- 01
One named person is responsible for your account.
- 02
Your ad accounts stay in your name. We work as a partner and never ask for your passwords.
- 03
A written statement every week, in dirhams: what was spent, how many conversations came, how fast they were answered, and what we change next.
- 04
Nothing is published or spent without your written approval. WhatsApp counts as writing.
- 05
Discretion: we never name you or share your numbers without your permission.
The Growth Audit
What you receive.
What is inside
- A 10-minute recorded video, in Arabic or English, made from public information: your profile, your ads in the Meta Ad Library and your reply path.
- Three recommendations, ranked by priority.
- A ready reply script for your WhatsApp.
Before you ask
- For businesses based in the UAE that already advertise on Meta, or are ready to start.
- No access to your accounts and no passwords.
- The video arrives within 48 hours of our written confirmation that we accepted your request.
- The path check: only if you agree, we send one message from the Alpha MM company number, saying who we are, to see how your reply path works.
How an engagement runs
Each step ends with a decision you make.
- Growth AuditThe video, three recommendations and a reply script, within 48 hours of our written confirmation that we accepted your request.
- WhatsApp Lead SprintFourteen days. The reply system, one click-to-WhatsApp campaign, statements at day 7 and day 14, and a written memo: continue, change or stop.
- PerformanceThe Sprint, continuing, on a monthly basis with a minimum term agreed in writing. Weekly statement and a monthly review call.
- SignatureFor multi-branch or bilingual accounts. A regular review, a seasonal plan and a quarterly plan.
- Seasonal PackOne season, four weeks: category calendar, campaign set-up and management, and a weekly statement. Planned before the season starts.
Fees are given in writing after the Growth Audit or our first conversation. Ad spend is paid by you directly to Meta. Our commitment covers the scope, the dates and the statement, never a number of leads, bookings or sales.
See where your budget goes.
The Growth Audit arrives within 48 hours of our written confirmation that we accepted your request, and needs no access to your accounts. We reply on working days, Monday to Friday, 9:00 to 18:00 Dubai time, except Friday prayer time.